Bay Area Recycling Outreach Coalition

Main Info

Founded in 1996, the Bay Area Recycling Outreach Coalition (BayROC) is a collaboration between staff representing over 40 San Francisco Bay Area cities, counties and other public agencies working together on waste reduction and buy-recycled concepts through a variety of media campaigns which promote personal action and behavior change. BayROC’s cities and counties collectively create outreach campaigns to avoid duplication and purchase regional media to promote waste reduction at a fraction of the costs individual jurisdictions would have paid for equal media outreach.

Through regional media campaigns BayROC promotes personal action and behavior change to reduce waste. Its success has grown from year to year and continues to serve San Francisco Bay Area jurisdictions and residents by providing information and promoting personal action to reduce waste.


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